types of research

Nearly every study we conduct involves some level of exploring motivations and typologies. So often, these provide new ways of looking at your marketplace and your customers. While the objectives, products, people and topics change from project to project, our passion for research and drive to discover the emotional drivers does not.


Every brand has a personality and brand research is about thoroughly exploring that personality. This often requires a blending of methodologies and techniques. Brand personality is the culmination of emotions, words and images. What does your brand mean to them and how does it connect to their lives? More importantly, how closely does the brand personality perceived by your customers match the brand personality intended by your team?

Our approach to brand research explores how your best customers perceive you, why those customers choose you and how to best communicate those reasons to others. More than just providing the depth of insight around your brand, we also specialize in understanding how to build and strengthen brands.