types of research

Nearly every study we conduct involves some level of exploring motivations and typologies. So often, these provide new ways of looking at your marketplace and your customers. While the objectives, products, people and topics change from project to project, our passion for research and drive to discover the emotional drivers does not.

advertising concept testing

A personal favorite of our president, there is significant richness and depth that can be gleaned from a concept testing study. Regardless of stimuli format or platform, we provide more than which idea "wins." You'll understand the associations respondents have with the language and the images. You'll understand why a respondent emotionally connects with certain concepts and how to leverage those connections moving forward. Our approach to concept exploration provides continual refinement of the foundational understanding you have of your audience, your product and your competitive landscape.