our toolbox

Pinnacle Research Group has taken traditional research tools and improved on them. All of our methodologies provide a depth of insight that can only be achieved with psychologically-oriented research and psychologically-trained researchers. In order to provide our clients with a rich, dynamic understanding of your marketplace, we custom design your study with the best blend of the methodological tools available.

We can't predict where learning will come from. Hybrid studies and blending methodologies or audiences allows for even greater opportunity for insight.

focus groups

We provide genuine focus group sessions with interaction among the participants and not sterile questioning of one participant at a time while others sit passively and watch. Whether we are sitting in the same physical space or sharing screen time in an on-line discussion or bulletin board, our approach delivers unique understanding. Always thinking how to innovate, we have combined unique audiences in our focus groups such as patients and physicians, parents and teens or pharmacists and physicians to maximize the deep insights to be gained.