types of research
Nearly every study we conduct involves some level of exploring motivations and typologies. So often, these provide new ways of looking at your marketplace and your customers. While the objectives, products, people and topics change from project to project, our passion for research and drive to discover the emotional drivers does not.
We firmly believe that message testing must link to motivations and behaviors to have real value for you and your client. Therefore, more than simply exposing respondents to a set of messages and finding out which one they like better, we are constantly using psychologically-grounded, intuitive probing to circle back to the whys and hows. You'll understand why certain messages work for respondents, how they link to creative executions, to your brand and to decision-making.