types of research

Nearly every study we conduct involves some level of exploring motivations and typologies. So often, these provide new ways of looking at your marketplace and your customers. While the objectives, products, people and topics change from project to project, our passion for research and drive to discover the emotional drivers does not.



new product concept testing

Often, product concept testing is the first exposure your potential customers have with the new idea. We work hard to bring that product to life so you get a good read on the perceived benefits and liabilities, on both the functional and emotional benefits perceived. Our approach provides insight into how to optimize your new product ideas to ensure market success.