who we are

Pablo Picasso
Be so good they can't ignore you.
Do what you do so well that they will want to see it again, and bring their friends.
Tanya Mingione
Peace of Mind
Albert Einstein
Everything you can imagine is real.
I have no special talents.  I am only passionately curious.
Steve Martin
Expertise
When we flex our muscles, YOU look good.
Academic
Walt Disney
Intuition
Creative

We are Creative. When you partner with us, we will discover and deliver:

  • Innovative techniques and study design
  • New perspectives into the way customers live, think, process information, and make choices
  • Deep insights and actionable findings typically not uncovered with more commonly used methodologies
  • Ideas and plans to influence your customers' behavior and choices

We are Insight. We are a multi-disciplinary team of social scientists. Our PhD's, Consulting Psychologists, and psychologically-trained researchers possess the ability to listen with an inner ear and have a thorough understanding of human behavior. We are highly skilled at getting past superficialities and uncovering the true reasons people connect with the products, services, and brands that they do.

We are Intuitive. We can't describe how often clients tell us we follow-up and probe almost at the same time they think of a question themselves, sitting behind the glass. We can't read your mind, but it may seem like it! We understand your industry, your objectives, and your customers beyond a list of questions on a discussion guide.

We are the Best in the Business. More than our methodologies, it is our researchers that make us so good. We are seasoned professionals with the intelligence to grasp the intricacies of ANY project, the intuition to uncover new insights, and the sensitivity to draw out respondents on difficult-to-discuss issues. We also know how to translate our learnings into powerful final deliverables. Our reports and presentations blow audiences away.

We are Peace-of-Mind. You and your clients will benefit from a small research shop with a micromanagement approach to quality. This allows us to be more flexible, more agile and work smarter than firms with layers of people. Because of our intense scrutiny, mistakes don't happen, and deadlines aren't missed. We make your project effort less of an effort. We know we have done our job when we hear your brand team or management compliment you on a job well done.